Privacy Policy
Last updated on 20 April 2026
1. Who We Are
KnowThySelf360 LP is a Delaware limited partnership with its principal place of business at 874 Broadway, Unit 505, New York, NY 10003, USA.
2. Personal Information
We collect personal data directly from you and through automated technologies. This includes:
- Name and email address
- Google account details (if signing in with Google)
- IP address, device and browser data
- Feedback responses
- Feedback participant email addresses
- Site usage, browsing data, and analytics
- Marketing preferences
- Product-usage events (e.g., page views, clicks, feature-flag exposure) captured by PostHog in cookieless mode — no cookies or localStorage are written
- IP addresses, browser identifiers, and cookie IDs collected by the Meta Pixel; conversion events (e.g., form submissions, CTA clicks) sent server-side to Meta via the Conversions API — only when you have given consent via our cookie banner
3. Legal Basis for Processing
Under data protection laws, we rely on the following bases:
- Consent: for marketing communications and Meta advertising tracking (Pixel and Conversions API). If you decline consent via our cookie banner, Meta will not receive or process your data for advertising purposes
- Contract: to deliver services and process payments
- Legal obligation: to comply with laws and regulatory requirements
- Legitimate interests: to enhance our services, maintain security, and understand user behavior
4. How We Use Your Personal Information
We use your personal data to:
- Provide and personalize services
- Generate portraits and insights
- Process payments
- Improve the Site and its features
- Communicate with you (e.g., support, notifications, marketing if opted in)
- Meet legal requirements
- Improve the Site and its features, including analysing user interactions through PostHog Cloud US (cookieless, pseudonymised event data only)
5. Sharing Your Information
We do not sell your data. We may share it with carefully selected service providers who help us operate, deliver, and improve the KT360 platform. These providers support functions such as secure hosting, encrypted communications, data processing, analytics, performance monitoring, and email delivery. We only share the minimum information necessary for these services to function. We work with vendors who are contractually obligated to follow applicable data protection laws. For vendors processing EU personal data, this includes GDPR compliance.
Meta Platforms, Inc. — When you consent to advertising tracking, we share conversion events (e.g., page views, form submissions), hashed email addresses and IP addresses, and browser identifiers with Meta via the Pixel and Conversions API. This data is used by Meta for advertising attribution and audience building. Meta Platforms, Inc. is based in the United States; transfers of personal data are governed by Standard Contractual Clauses (SCCs). No data is shared with Meta unless you have given explicit consent through our cookie banner.
6. Data Hosting, Security and Infrastructure
- Vercel Serverless Functions: Secure, serverless infrastructure where no credentials are exposed in deployment.
- Neon PostgreSQL: Database hosted on AWS with encryption at rest and in transit.
- OpenAI: We use OpenAI's API to help transform qualitative feedback into structured insights. To do this, raw feedback data is securely transmitted for processing and anonymization. The data is not stored by OpenAI beyond the processing window, and is not used to train their models. All communication is encrypted in transit.
- Resend: Transactional email platform with end-to-end TLS encryption.
- PostHog Cloud US — product analytics — encrypted in transit and at rest; SOC 2 Type II and ISO 27001 certified
Additional security protocols include:
- TLS/SSL encryption for all data in transit
- Role-based access control (RBAC) for internal staff
- 2FA for all privileged accounts
- Continuous monitoring, logging, and alerting via Sentry
7. Cookies and Tracking Technologies
- Enable basic platform functionality (essential cookies)
- Analyze site usage and behavior (analytics cookies)
- Track advertising and campaigns (marketing cookies)
Analytics Providers:
Plausible Analytics: We use Plausible, a lightweight and privacy-friendly analytics tool that does not use cookies and does not collect personal data. All data is aggregated and anonymized. Plausible is hosted in the EU and compliant with GDPR. For more, visit Plausible's Privacy Policy.
Sentry: Sentry is an application performance monitoring tool provided by Functional Software, Inc. It helps us detect and resolve issues within our platform. Sentry collects technical error data (e.g., device, browser, session logs) but does not record personal user content. Learn more at Sentry's Privacy Policy. For detecting and resolving frontend/backend issues.
Meta Pixel: When you consent to advertising cookies, we load the Meta
(Facebook) Pixel on our website. The Pixel sets cookies (_fbp,
_fbc), collects behavioural data such as page views, clicks, and browser
identifiers, and sends this information to Meta Platforms, Inc. for advertising attribution
and audience building. The Pixel is only activated after you accept tracking via our cookie
consent banner. Learn more at Meta's Privacy Policy.
Meta Conversions API: In addition to the client-side Pixel, we use Meta's Conversions API to send conversion events (e.g., form submissions, key CTA clicks) server-side to Meta. Any personal data included in these events (such as email addresses) is hashed using SHA-256 before transmission — plaintext personal data is never sent. The Conversions API only fires when you have granted consent via our cookie banner.
Marketing Attribution: When you visit our website from a marketing campaign (e.g., a social media post), the campaign information from the URL (such as UTM parameters like source, medium, and campaign name) may be stored temporarily. If you subsequently create an account, this campaign data is saved alongside your account to help us understand how users discover our service. This data is used solely for internal analytics and is never shared with third parties.
Users can manage cookie preferences through our cookie consent banner or browser settings. You can withdraw your consent at any time by clicking the "Cookie settings" link in the footer of any page.
8. International Data Transfers
Data may be transferred outside your country, including to the U.S. Where such transfers occur, we implement:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions from the European Commission
- Vendor compliance certifications (e.g., SOC 2, ISO 27001)
Specifically, when you consent to advertising tracking, conversion event data and hashed identifiers are transferred to Meta Platforms, Inc. in the United States under Standard Contractual Clauses (SCCs).
9. Your Data Rights
Under applicable law, you may have rights to:
- Access personal data
- Correct inaccuracies
- Request deletion
- Restrict or object to processing
- Request data portability
To exercise these rights, contact: contact@knowthyself360.ai
We aim to respond within one calendar month of receiving your request.
10. Children's Privacy
KT360 is not intended for children under 13. We do not knowingly collect data from children under this age. Users must confirm they are 13 or older at sign-up.
11. External Links
Our platform may link to third-party sites. We do not control those sites and are not responsible for their content or privacy practices. Please review their policies before using them.
12. Updates to This Policy
We may revise this Privacy Policy to reflect changes in the law, our services, or technology. Updates will be posted on this page and, if material, notified via email or in-app notice.
13. Contact Us
If you have questions or want to exercise your rights, contact us:
Email: contact@knowthyself360.ai
Mail: KnowThySelf360 LP, 874 Broadway, Unit 505, New York, NY 10003, USA
Your use of our services is subject to this Privacy Policy. Processing activities that require your consent — such as Meta advertising tracking — will only occur after you have given explicit opt-in consent through our cookie consent banner.